Mobile Coupon Standards

FunMobility Mobile Coupon Standards

FunMobility Mobile Coupons are designed from the ground-up around the Mobile Marketing Association’s best practices and standards published by the MMA Mobile Coupon Ad Unit Standards Committee.  The committee’s mission is to create industry standards and best practices for the creation, promotion and measurements of mobile coupon campaigns.  

Participating companies include industry leaders such as Inmar, Catalina, Valpak, Jumptap, Tribune, Univision, Yahoo!, Spotzot, Sparkfly, HipCricket, ISIS, Medialets, RadiumOne, Mocapay, Acta Wireless, Sprint-Nextel and Mastercard.