FunMobility Simplifies Mobile Advertising Under a Single Platform
Innovative Ad Units Allow Virtually Anyone to Create Fun and Engaging Mobile Experiences
PLEASANTON, CA – June 11, 2014 – FunMobility, a leader in mobile engagement software and services, announced today a game changer for digital marketers: FunMobility Mobile Engagement Ad Units. These new ads offer an all-in-one solution for creating, targeting, launching, and measuring rich media mobile advertising. FunMobility has taken a complex process—one that has traditionally required multiple vendors and special technical expertise—and brought it all under a single point solution, adding simplicity while removing the barriers to launching mobile ad campaigns. A market pilot with Burger King is currently underway.
“We’re doing for mobile advertising what the printing press did for books,” said FunMobility CEO Adam Lavine. “The process is so accessible, now anybody can create engaging, targeted mobile ads.”
A major benefit of this streamlined platform is the ease of A/B testing and updating rich media campaigns in real time. In addition, the platform now also includes robust built-in audience targeting, making it a true one-stop solution for every facet of mobile advertising. The FunMobility Ad Units and the new FunMobility Ad Builder are both available on the company’s Mobile Engagement Platform.
On click-through, FunMobility Mobile Engagement Ad Units transform to deliver a seamless interactive experience and a variety of dynamic content—including mobile games, coupons, quizzes, and more. Customers can also be prompted to opt-in for future offers and promotions via email, phone, or SMS. The experience is minimally disruptive to the user: the entire ad unit exists as an overlay on top of the site or app being browsed, meaning that clicking an ad does not redirect customers away from the content they’re enjoying.
The HTML5 ads adhere to the latest industry standards, including MRAID (Mobile Rich media Ad Interface Definitions), a standard that has been endorsed by both the IAB and the MMA. FunMobility Ad Units do not require any special technical expertise or new SDKs to create and launch, and are compatible with 95% of existing mobile apps and websites.
Several campaigns featuring FunMobility Ad Units have already been launched, thanks to an alliance with MobileFuse—a premium mobile advertising network maintaining direct partnerships with more than 2000 prestige publishers around the globe.
“FunMobility Mobile Engagement Ad Units simplify the process of launching high-quality rich media mobile ads,” commented MobileFuse President & Chief Product Officer Christopher Boucher. “Advertisers can select specific audience targeting parameters right after creating an ad unit, and have that automatically forwarded to our network. The combination of FunMobility with MobileFuse’s Dashboard provides a streamlined process for advertisers and media buyers to target, create, launch, and measure rich media mobile advertising.”
“Everybody we talk to understands the importance of engaging their customer on mobile devices,” said Lavine. “Users spend 2.5 hours per day looking at their mobile screens, and advertisers need effective, authentic ways of connecting with their audience on these social devices. FunMobility Mobile Engagement Ad Units open a new path for brand advertisers and retailers to launch highly engaging, brand-quality mobile advertisements.”
Media kit and screenshots available at www.funmobility.com/media
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About FunMobility
FunMobility enables clients to easily create and publish engaging mobile ads to a targeted audience. The company provides highly effective mobile engagement solutions to global enterprise clients, brick & mortar retailers, eCommerce, & advertising agencies. Established in 1999, FunMobility is privately held and headquartered in Pleasanton, California. More information is available at www.funmobility.com. For Sales inquiries, please call toll-free (855) 849-4900 or email sales@funmobility.com.
About MobileFuse
MobileFuse is a trustworthy, brand-safe mobile advertising network designed to handle all mobile carriers, devices and tablets. Their highly effective and comprehensive mobile solutions simplify the process for mobile advertisers. At MobileFuse, privacy is paramount and their team takes a service-oriented approach to ensure security and success in everything we do. The organization is self-funded, profitable — and solely dedicated to producing results that exceed expectations. More information is available at www.mobilefuse.com. For Sales inquiries, please email sales@mobilefuse.com
For more information, or to arrange an interview with FunMobility’s CEO Adam Lavine, please contact Sharon Weisberger at 925-598-9700 x201, or Sharon@funmobility.com.